Case Studies
ONE432: So you want to advertise about your impact?
The A/B test was straightforward. One set of ads highlighted the donation element in the ad copy, and the other focused on the fashion and comfort-oriented value propositions.
Sourse: Value-prop A/B testing and a 39% conversion rate
“In just one month our results were improved significantly, giving us comfort to scale up our spend. The process to design the campaign, set up the A/B test, and then analyze the results was very easy and straightforward for us. This is the best experience I've ever had with a marketing partner for our company!”
- Jenne Moore, Founder and CEO at Sourse
Loco Coffee: A Pivot to eCommerce and 7.5X ROI
We saw a 16% improvement in average order value (AOV) from UGC ads compared to ads that did not leverage user-generated content.